DRES Blog
Erase back fat!
Wednesday, 29 June 2011 16:00

By Margaret Spencer, Founder and CEO

A few years ago I told my close friend and DRES Stylist, Anna Leef, that if I designed a bra, it would have wider straps and a larger back area to give more support without cutting into your back and creating back fat.


The only reason that women have back fat is because of the tight bands of a bra that squeeze us like sausage links. This makes for the most unflattering look from behind. There is nothing wrong with our backs. The problem lies with the way most bras are designed.


Just a month ago, Anna called me and told me she found the bra I had hoped would be designed, one that would solve the back fat problem.

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We are thrilled that Staci Berner has created the Unbelievabra! It truly is amazing, completely eliminating back fat. You get a smooth back and a lifted, supported front. It feels like you are wearing an invisible bra! An added bonus is that it slims your waist with its elastic camisole design. 

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While before I would hesitate or otherwise wear layers out of concern for unflattering back fat, I now feel comfortable and confident. Especially with summer here, I feel like I can wear some of my tighter fitting tops without worry.


This is my go-to bra for solving the back fat dilemma for good!
http://www.unbelievabra.com/styles.html


 

Comments  

 
+1 #2 Corey Urbina 2011-07-09 18:06
Thank you for writing about this bra and thank you Staci for creating the Unbelievabra. I can't wait to try it.
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0 #1 Erika Nolan 2011-06-30 05:12
Brilliant. The world of intimate apparel has sure changed over the years. The secret layer under the garments is key to a good fit!
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