DRES Blog
Think Young! Be Unpredictable!
Wednesday, 21 September 2011 16:00

By Anna Leef, Marketing Director, Holobi

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You know the saying; aging is just mind over matter-if you don't mind, it doesn't matter. I completely agree with this, however navigating with this mindset in the real world can be tricky. I think you know what I am talking about. Walk into almost any store and there is rack after rack of mini-skirts and low rise jeans.

Last month's Vogue issue had a focus on age and fashion. What I can't understand is why any suggestion for a woman in her 50s and 60s is shows on a twenty something model. Why is this OK with us? It must be since we keep supporting this industry with our wallets. That is how we cast our vote. Everytime you buy something that you know is not for you, you are voting for the status quo.

How do we change this? By supporting clothing and designers who understand this difference. In a later blog, I will identify some of the labels that I think do a decent job of making more mature women look fabulous! In the meantime, let me know what you think.

 

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